Ruff Ryders New Era 59Fifty Fitted Hat in Black With Gray Under brim. The Logo Has Metallic Red Which Shines Beautifully. Before entering the hat business, our company founder worked as a designer for the Worksight graphic design studio in NYC. One of his projects involved working on a special “R” logo. This logo just so happened to be one of the most iconic logos in hip-hop—the Ruff Ryders logo. Ryde or die!